Brand personification as a service marketing mechanism
Prakash Vel, Hesham Mubarak and Majed Abdel Malak
Moderation effect of gender on factors influencing Generation-Y’s purchasing intention within the toy industry in Malaysia
Derek Ong Lai Teik and Koay Kian Yeik
A study of factors affecting the employability of Emirati nationals in the UAE private sector
Abdulaziz Karam, Payyazhi Jayashree and Valerie Lindsay
An examination of Corporate Social Responsibility activities on consumers’ attitude towards corporate image and purchase intention: A case of mobile telecommunication service
Elizabeth Haran and Joseph F. Aiyeku
