Internet Marketing: An Entry Mode of Internationalization
João Pedro Couto, Maria Teresa Borges Tiago, Flávio Tiago, and José Cabral Vieira
Multinational Corporations Knowledge Transfer in Marketing and Strategic Positioning: A Study of Brazilian Subsidiaries
Thelma Rocha and José Cláudio Terra
Marketing of Executive Education Programs in Universities in China
Ning Rong LIU
Drivers of Customer Loyalty in the Banking Industry: An Investigation of Banking Customers in Brazil.
Sandra Holanda, Arnaldo Coelho and Manuela Vivaldo Santos Silva